New York and Tel Aviv, July 26, 2016
Ubimo, the leading platform for real world mobile marketing, announces today at the Mobile Marketing Association CEO & CMO Summit a partnership with Cuebiq, a leader in mobile attribution and location intelligence. Through this partnership with Cuebiq, Ubimo will offer customers the first fully integrated, real-time visit conversion optimization within a single platform.
Powered by Cuebiq’s VisitQ data, Ubimo clients can now access faster, deeper, more tactical results from which to make practical campaign improvements while a campaign is in-flight. As a result, Ubimo customers will be able to understand which creatives and placements drove success, which audiences visited specific locations, and how quickly an ad generated a conversion, all at a store visitation level.
“Mobile represents the greatest opportunity to accurately and efficiently drive consumer activity to retail outlets. Traditionally, insights are aggregated, leaving limited opportunity for in-flight improvement,” says Gilad Amitai, COO of Ubimo. “Ubimo’s real-time in-store conversion reporting provides marketers the ability to be more agile and impactful when marketing to the mobile consumer. Cuebiq are the leaders in location attribution measurement, hosting the largest user pool in the marketplace for footfall attribution. Their emphasis on measurement accuracy is in line with the Ubimo commitment to quality, and serves as a perfect complement to our multi-sourced data platform.”
All Ubimo audience targets and placement reporting will now enable digital agencies and brands to optimize mobile audiences based on measured conversions, conversion rates and days to conversion, which calculates the number of days from impression to first conversion of that impression. The real-time in-store traffic conversion reporting is currently in beta and will be accessible to Ubimo platform clients in September.
“Look no further than the Pokemon Go craze to see that successful mobile marketing and accurate location data go hand in hand. Whether seeking a virtual critter or determining which ad campaigns are driving the most in-store clientele, spot-on location data is at the heart of mobile,” said Antonio Tomarchio, CEO of Cuebiq. “We’re excited to be partnering with Ubimo and providing their agency and brand clients access to our data for their in-store footfall attribution needs.”
Ubimo is a leading mobile programmatic platform, designed for the ever changing context of consumers on the go. Ubimo’s self-service offering leverages mobile-centric data such as places, weather and local events, together with first party data, to build a true understanding of real-time moments. With Ubimo, brands can now connect with their audiences’ real-world experiences, delivering relevant messages where and when they’re most effective.
Cuebiq is a next generation location intelligence company that allows businesses to glean actionable insights about real-world consumer behaviors and trends. Using its data intelligence platform, Cuebiq provides geo-behavioral insights and offline location analytics, geo-behavioral audiences for cross-platform ad targeting, and offline attribution analysis. Cuebiq is a member of the Network Advertising Initiative (NAI), the leading self-regulatory industry association dedicated to responsible data collection and its use for digital advertising. Cuebiq is headquartered in New York with offices in Italy and China.
About VisitQ Feed
VisitQ Feed provides a daily report on the impact of advertising campaigns on in-store visits for real-time campaign optimization. By leveraging its proprietary intelligence platform, it analyzes the geo-behavior of users exposed to a campaign to understand the daily conversion rate for a desired list of points of interest.