Formerly of Oath, industry veteran to facilitate the adoption of Cuebiq’s offerings for the demand side programmatic space
New York, NY (January 23, 2019) – Leading location intelligence and consumer insights company, Cuebiq, today announced the hiring of Dave Simon as the company’s Vice President, Programmatic Data Sales.
Simon will work on establishing and fostering relationships with holding companies and embedded brand programmatic teams looking to capture location-based attribution and analytics in one offering.
“Cuebiq is focusing on growing our programmatic expertise, and Dave’s scope, acumen, and unparalleled reputation in the marketplace fit well within these new groundbreaking areas,” said Antonio Tomarchio, CEO and co-founder of Cuebiq. “Dave’s background provides a unique perspective that we look forward to having on our team.”
With almost 20 years of experience in the advertising field, Simon joins Cuebiq from Oath (now Verizon Media) where he was Head of U.S. Agency Platform Sales. In this role, he led DSP sales in the United States for Oath’s Programmatic Agency clients. Additionally, he influenced the development of the company’s roadmap in regard to the DSP. He successfully merged talent from both AOL & Yahoo! to form this team and it became one of the fastest lines of business at Oath at the time of his departure.
Prior to Oath, Simon led North American Platform Sales for Yahoo! (later acquired by Verizon), where he aided the launch of Yahoo! DSP in the United States & Canada. Before that, Simon was RVP of Central region at BrightRoll, where he helped launch the territory and scale the territory into the largest billing region at the company.
“Cuebiq’s position as the leader in location analytics and SaaS-based attribution products, as well as their commitment to privacy truly resonated with me,” said Dave Simon, VP, Programmatic Data Sales. “I am thrilled to join the Cuebiq team and help advance programmatic sales.”
Simon holds a bachelor’s degree in from the University of Iowa, where he also played lacrosse.
Cuebiq is a leading location intelligence and consumer insights company leveraging the largest database of accurate and precise location data in the U.S. Its data intelligence platform analyzes anonymous location patterns to allow businesses to glean actionable insights and better understand the offline consumer journey. Cuebiq’s SaaS platform provides clients offline location analytics, real-time campaign optimization and footfall attribution, as well as geo-behavioral audiences for cross-platform ad targeting. Cuebiq is headquartered in New York with offices in San Francisco, Chicago, Italy, and China.
Cuebiq is also a leader in utilizing data and insights in the service of a variety of causes through its “Data for Good” initiative. The company shares location intelligence with researchers at top universities and nonprofit organizations to drive innovation for causes such as improving quality of life in underserved communities, natural disaster response, and smart city development.
To learn more about Cuebiq and our TV Attribution solution, please contact us at https://www.cuebiq.com/contact/.