Multiple brand clients optimizing campaigns through Cuebiq’s VisitQ offering
New York, June 21, 2016
Location intelligence company Cuebiq has formed strategic partnerships with leading industry DSPs and agencies for use of its real-time footfall attribution offering VisitQ for campaigns the companies are running for their brand clients. Cuebiq’s new VisitQ partnerships include: Adelphic, Amobee, Centro, Crisp, DataXu, Digilant, Moasis, StrikeAd by Sizmek, The Trade Desk, Tremor Video, Ubimo, and Videology.
Centro is currently using VisitQ to analyze and optimize various campaigns for its brand clients. “We have been applying the analysis from VisitQ to our client campaigns and have seen impressive results,” said Julia Hewitt, Senior Media Strategist, Centro. “When gauging other attribution offerings, VisitQ’s user base stuck out as a main differentiator, as it’s much larger than we’ve seen from other players. We look forward to continuing to increase ROI on our client campaigns through VisitQ!”
“We see the value that Cuebiq is bringing to the market with VisitQ and are happy to be partnering with Cuebiq and offering these capabilities to our brand clients,” said David Shapiro, SVP, Corporate & Business Development, DataXu. “We are particularly excited with the real-time reporting as it allows clients to optimize their live campaigns as they are running, which is a capability not readily seen from attribution platforms.”
VisitQ is a real-time footfall attribution tool. With a user base of over 25 million, VisitQ’s dashboard accurately analyzes the impact of advertising campaigns on in-store visits and traffic patterns, providing advertisers a clear, data-backed view of how effectively they are driving consumers to stores and other points of interest. Marketers can use the tool to determine footfall uplift analysis, including correlation between visits and POI distance from key locations. VisitQ also provides day/time visit insights, dwell time analysis, analysis of campaign impressions (e.g. geographical, temporal, optimal impression frequency per user) and consumer segmentation and brand affinity analysis.
“We are honored to be aligned with these top industry players,” said Antonio Tomarchio, founder and CEO of Cuebiq. “The world of attribution is shifting and we aim to stay ahead of the curve by offering marketers the most innovative capabilities on the market through VisitQ. One example is our ability to assess campaign performance in real-time by providing daily reporting on how many users exposed to a campaign actually visited the desired POI. Marketers can change campaigns on-the-fly based on this feedback rather than waiting weeks post-campaign to analyze results.”
Cuebiq is a next generation location intelligence company that allows businesses to glean actionable insights about real-world consumer behaviors and trends. Using its data intelligence platform, Cuebiq provides geo-behavioral insights and offline location analytics, geo-behavioral audiences for cross-platform ad targeting, and offline attribution analysis. Cuebiq is a member of the Network Advertising Initiative (NAI), the leading self-regulatory industry association dedicated to responsible data collection and its use for digital advertising. Cuebiq is headquartered in New York with offices in Italy and China.