Industry veteran takes on new role to expand supply side business
New York, May 24, 2016
Location intelligence company Cuebiq has appointed Jim Shilale as Global Head of Supply. In this newly created position at the company, Shilale will lead all partnership initiatives with mobile app developers to scale Cuebiq’s audience, supporting the geo-behavioral targeting and analytics platforms.
“Bringing Jim on board to be our Global Head of Supply comes at an exciting time for our growing company,” said Antonio Tomarchio, founder and CEO of Cuebiq. “With numerous partnerships on the horizon, we’re thrilled to have an industry veteran like Jim in charge of managing and growing these initiatives and audience acquisition.”
Shilale will coordinate the strategy and all business development efforts to expand Cuebiq’s supply through partnerships with publishers all over the world, with a focus on mobile apps with precise location and a large, daily active user base in the United States.
Prior to his appointment to this role, Shilale led the business development and monetization efforts for AppTap, a leading app discovery platform. Previously, he was responsible for sales and business development for MocoSpace, one of the leading mobile social gaming communities. He has also held senior positions with leading international SaaS based platforms including Velti and 2Ergo, helping accelerate their market share in the US market.
“As we look to grow Cuebiq’s supply-side client base, I’m thrilled to take on the responsibility of this role which is new to both me and the company,” said Shilale. “It’s an honor to work with the other experienced and invested professionals on this growing team here at Cuebiq.”
Shilale has held advisory roles in the big-data space helping navigate audience acquisition and the ad tech landscape. He has deep experience working with large content publishers including Fox News and Sports, MTV Networks, AOL and BET as well as operators including Verizon, Sprint and AT&T.
Shilale holds an MBA from Boston University. He reports directly to Antonio Tomarchio and is based out of Cuebiq’s New York office.
Cuebiq is a next generation location intelligence company that allows businesses to glean actionable insights about real-world consumer behaviors and trends. Using its data intelligence platform, Cuebiq provides geo-behavioral insights and offline location analytics, geo-behavioral audiences for cross-platform ad targeting, and offline attribution analysis. Cuebiq is headquartered in New York with offices in Italy and China.