Basis Automation Platform Integrates Cuebiq Audience Segments
of Pre-COVID In-Person Shoppers to Re-Engage Them on Any Digital Channel
Chicago (December 1, 2021) – Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced a capability to help re-engage customers that lost interest in brands because of COVID-19. Available on the Basis platform, lapsed audience segments consist of customers who interacted with brands prior to March 2020, the onset of the pandemic in the U.S. These customers can be targeted on any digital channel and are powered by Cuebiq, a leading location intelligence and consumer insights company. Basis provides a comprehensive selection of buying methods across all channels and devices for all major creative types and formats.
The COVID-19 pandemic changed customer habits such as travel, visiting brick-and-mortar locations and buying priorities, which resulted in many of them adjusting their brand affinity. Cuebiq provides lapsed audience segments for vertical categories such as QSR, retail, lifestyle, travel and hospitality, automotive and more that regularly drive conversions from in-person interactions. As the holidays set in and more businesses open physical locations and expand capacity, consumers may return to pre-pandemic buying routines and brick-and-mortar visits.
“Cuebiq aims to deliver accurate geo-behavioral customer data at scale. The lapsed segments we’ve created can help brands reconnect with customers who they’ve lost touch with due to pandemic restrictions on in-person visits,” said Rus Ackner, chief marketing office, Cuebiq. “By leveraging Cuebiq’s geo-spatial data, Basis is able to provide marketers with reliable and unbiased performance analysis.”
Cuebiq partners with choice mobile app providers for anonymized location data which it analyzes to gain an understanding of consumer behaviors and preferences. A double-verified approach evaluates users’ dwell time at selected locations to help distinguish between a “drive-by” from an actual visit. Cuebiq strives for ethical and responsible methods by solely collecting data from opted-in users and data partners. Cuebiq’s position as a media-agnostic data provider preserves the integrity of its measurement insights.
The Basis platform is composed of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. Its capabilities include ad buying via programmatic, vendor-direct, search and social. Basis marketing and advertising customers can utilize Cuebiq’s data to re-engage with shoppers that changed their in-person shopping and browsing behaviors during the pandemic.
“In-person channels could be renewed opportunities for marketers to drive sales as the U.S. economy continues to open up. We believe that marketers can rely on Basis to find customers that stopped brand interaction because of the pandemic and help bring them back to brick-and-mortar locations,” said Tyler Kelly, president, Basis Technologies. “We consider Cuebiq to be a strong partner for this capability because of the quality customer data it can deliver to brands.”
Cuebiq is a leading location intelligence and consumer insights company leveraging the largest database of accurate and precise location data in the U.S. Its data intelligence platform analyzes aggregated mobility data to allow businesses to glean actionable insights and better understand the offline consumer journey. Cuebiq’s platform provides clients offline location analytics, real-time campaign optimization and footfall attribution, as well as geo-behavioral audiences for cross-platform ad targeting.
In an effort to enhance quality of life across the globe, Cuebiq also partners with academic and research institutions on humanitarian initiatives such as natural-disaster relief, epidemiology and COVID-19 response with its Data For Good program. To learn more, visit: www.cuebiq.com.
About Basis Technologies
Basis Technologies (https://basis.net), formerly operating as ‘Centro,’ is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising functions within enterprises. Its SaaS platform is composed of a suite of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. The technology provides a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Basis platform creates a single system of record, seamless team collaboration, and actionable data-driven insights yielding material gains in productivity and increased profitability for users. Headquartered in Chicago with offices providing services to North America, South America and Europe, Basis Technologies has received numerous accolades for its commitment to employees and workplace culture.