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Astraea, Habidatum, University of Leeds Partner With Cuebiq

By Cuebiq Marketing Team / 4 minutes

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Mobility intelligence company offers partners the ability to fuel innovation and develop custom data solutions within their respective fields in a democratized, privacy-safe environment

New York, NY (May 7, 2021) — Cuebiq, a leading mobility intelligence and consumer insights company, today announced Astraea, Habidatum and University of Leeds as the newest partners for its Platform as a Service (PaaS) solution, Cuebiq Workbench.

Launched in February 2021, Cuebiq Workbench is a ready-made, privacy-safe, “sandbox” environment where marketers, developers, and analysts can import data, combine it with other sources, and leverage Cuebiq’s geospatial expertise—all in the service of solving a variety of business challenges across a range of industries.

Astraea, developer of the EarthAI geospatial analytics platform, is leveraging Workbench by fusing geospatial and mobility datasets to offer organizations a comprehensive understanding of the Earth’s surface and those who live on it. By combining Cuebiq’s innovative, flexible tools and vast range of mobility data catalog with Astraea’s end-to-end AIOps platform, the partnership brings together two important and growing data sets, giving consumers secure, accurate intelligence.

“As a Benefit Corporation, we see incredible value in partnering with Cuebiq and their multiple Data for Good initiatives,” said Brendan Richardson, CEO at Astraea. “As the Earth changes, we need a new data infrastructure to unlock GeoAI and partnering with Cuebiq allows us to do just that.”

Habidatum, which delivers data feeds and analytics to enhance commercial real estate (CRE) financial models with location risk big data has partnered with Cuebiq to help automate its Location Risk Score (LRS) and drive CRE market growth. 

“Cuebiq’s dataset ecosystem saves us so much data processing time on our geo-related tasks, allowing fast queries on geographic locations — such as multiple counties in southern Florida or in New York City,” Katya Letunovsky, Vice President and Co-Founder at Habidatum. “With Cuebiq, our team is able to focus on enhancing our solutions instead of wasting time on data processing.”

University of Leeds is utilizing Workbench to explore the impact of public health policy on people’s mobility behaviour during the COVID-19 pandemic. In particular, the university is analyzing how behaviors have adapted over time, and impacted by different events, such as the arrival of vaccines, imposition of new restrictions, and arrival of new variants.

“The recognition of the link between human behaviour and public health has been highly evident during the evolution of the pandemic,” said Ed Manley, Professor of Urban Analytics at University of Leeds. “It has been excellent to be able to leverage Cuebiq’s privacy-safe and secure data environment as we seek to demonstrate how mobility data can be used to refine and direct public health policy and provoke a recognition of the need to use these data in future policy planning and appraisal.”

“Cuebiq Workbench is a modern solution to enable versatile, privacy-safe, data access in a world where the rules of engagement are constantly changing—especially in the location space,” said Antonio Tomarchio, CEO and Co-Founder at Cuebiq. “We are very pleased that Astraea, Habidatum and University of Leeds have selected Cuebiq as their trusted partners as they seek to understand human mobility as the basis of unique, scalable solutions.”

With Cuebiq Workbench, companies have complete control to discover new insights and build derivative solutions. Users can easily combine Cuebiq’s out-of-the-box location data sets with their own data, publicly available sources, or discover new options from Cuebiq’s ecosystem of data providers. Once complete, Workbench’s strict privacy controls makes it easy to extract data while ensuring it only ever leaves the platform in privacy-preserving formats.

About Cuebiq

Cuebiq, a leading mobility intelligence and consumer insights company, empowers advertisers, analysts and researchers alike to create, analyze, and optimize insights through its Platform as a Service (PaaS) solution, Cuebiq Workbench. At the forefront of industry privacy standards, Cuebiq has built a data-neutral ecosystem that makes open innovation accessible under strict, explicit opt-in data collection policies. In an effort to enhance quality of life across the globe, Cuebiq also partners with academic and research institutions on humanitarian initiatives such as natural-disaster relief, epidemiology and COVID-19 response with its Data For Good program. To learn more, visit: www.cuebiq.com.