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Location Data 101

What is Geolocation data?

What is Geolocation data?

Geolocation uses the GPS built into a mobile device to accurately map device location. Typical sources of geolocation data include:

  • Directly through apps
  • BidStream
  • Panel
  • Telcos
How Cuebiq collects location data

Cuebiq maintains direct relationships with 100+ apps that reach a diverse base of opted-in and anonymous devices. These partnerships enable us to collect accurate and precise SDK location data at scale on a daily basis. Our platform then analyzes the location data to understand dwell time, frequency, context, POI mapping, and more to deliver meaningful insights.

Our Approach to Privacy



We only collect data from users who opted in to share their location.


We require all app partners to disclose their relationship with Cuebiq, directly or by category, in their Privacy Policy.


We allow users to easily opt-out through several paths: app settings, device settings, TrustArc and the Cuebiq App.


We are NAI members, certified by TrustArc and TAG, and Privacy Shield registered.

For more information, please visit our Privacy Center

  • Campaign Name – Name assigned to a campaign Cuebiq_Clara_Fall_2020
  • Brand – The advertising brand – McDonalds
  • Vertical – The type of business QSR, Retail, Hotel
  • Flight Dates – The date range of the campaign
  • Conversion window – The # of days after an impression is served that a visit will count.
  • POI (point of interest) – Term used for description a single store or location
  • Geoset – A list of POIs that you want to measure foot traffic to.
  • Cross-Device – A type of report measuring digital media served on desktop, tablets, mobile web browser and even in-app.
  • Mobile InApp – a type of report for pixels running only on in app inventory.
  • Customer ID – an ID that identifies a you the client
  • Campaign ID – an ID that identifies a single campaign
  • Report ID – an ID that identifies a single report


Need More Help?

Can’t find an answer or having an issue with the API? Visit our FAQ or request support for more help.