Back to Developer GuidesGeolocation uses the GPS built into a mobile device to accurately map device location. Typical sources of geolocation data include:
- Directly through apps
- BidStream
- Panel
- Telcos
Cuebiq maintains direct relationships with 100+ apps that reach a diverse base of opted-in and anonymous devices. These partnerships enable us to collect accurate and precise SDK location data at scale on a daily basis. Our platform then analyzes the location data to understand dwell time, frequency, context, POI mapping, and more to deliver meaningful insights.
Consent:
We only collect data from users who opted in to share their location.
Transparency:
We require all app partners to disclose their relationship with Cuebiq, directly or by category, in their Privacy Policy.
Control:
We allow users to easily opt-out through several paths: app settings, device settings, TrustArc and the Cuebiq App.
Accountability:
We are NAI members, certified by TrustArc and TAG, and Privacy Shield registered.
For more information, please visit our Privacy Center
- Campaign Name – Name assigned to a campaign Cuebiq_Clara_Fall_2020
- Brand – The advertising brand – McDonalds
- Vertical – The type of business QSR, Retail, Hotel
- Flight Dates – The date range of the campaign
- Conversion window – The # of days after an impression is served that a visit will count.
- POI (point of interest) – Term used for description a single store or location
- Geoset – A list of POIs that you want to measure foot traffic to.
- Cross-Device – A type of report measuring digital media served on desktop, tablets, mobile web browser and even in-app.
- Mobile InApp – a type of report for pixels running only on in app inventory.
- Customer ID – an ID that identifies a you the client
- Campaign ID – an ID that identifies a single campaign
- Report ID – an ID that identifies a single report
Can’t find an answer or having an issue with the API? Visit our FAQ or request support for more help.