Most measurement KPIs are available at the campaign and report level. While most metrics are available daily, several metrics are available in cumulative form ex.(Dwell time).
Note – Make sure that you are referencing the intended metric format when incorporating this data into your own reports.
Campaign level metrics
These metrics are based on aggregated and de-deduped data for the campaign.
Report level metrics These metrics are based on aggregated and de-deduped data for the report.