Note – Not all KPIs will be available from the first day of a campaign. Metrics like uplift and incrementality require enough visits to achieve statistical significance before appearing and this can take time.
In order to create campaigns, you need a token and refresh token request. To get these tokens, you will need to request access to the API. Once access has been approved, Cuebiq will provide a client_id and client_secret as well as a customerId. A token will allow you to call every available endpoint in the API.
You will also need a valid campaign Id and report Id to proceed.
Most measurement KPIs are available at the campaign and report level. While most metrics are available daily, several metrics are available in cumulative form ex.(Dwell time).
Note – Make sure that you are referencing the intended metric format when incorporating this data into your own reports.
Campaign level metrics These metrics are based on aggregated and de-deduped data for the campaign.
Report level metrics These metrics are based on aggregated and de-deduped data for the report.
Extracting KPI data
Measurement KPI data can be extracted by calling the appropriate report endpoint with a valid campaignId and a campaignId or reportId.