Using Mobile Location Data to Improve Bank Marketing Results

Interested in new strategies to improve your bank marketing results?  Looking for data driven solutions to gain a competitive edge?  Is growing and proving marketing ROI a must-do on your 2018 list?  This study, which Cuebiq commissioned to Cornerstone Advisors to help marketers answer these key questions, provides a framework to enhance business strategy and marketing activations through location analytics and gain a competitive edge against competitors.

Key Insights Included in the Study:
– Customer Segmentation: How to unlock new consumer dimensions to enhance current profiles and create
new customer segments
– Campaign Management: How to improve campaign performance with consumer journey mapping &
measurement
– Fostering new insights into competitive intelligence
– Aiding evaluation of branch performance

Download the white paper here