Westfield World Trade Center Mall: Are Consumers Going?

 

Cuebiq analyzed location patterns of anonymous consumers visiting the Westfield World Trade Center to understand their geo-behavior, location patterns, visit trends, and brand affinity.

By leveraging its proprietary intelligence platform and data collection methodology, Cuebiq analyzed anonymous geo-behavioral patterns for visitors of the newly opened Westfield Mall in Downtown Manhattan, for a period of 4 weeks from its grand opening. 

Among the study's key findings:

  • What were the Visit trends for tourists, locals & commuters
  • What was the  average distance traveled to the mall? 
  • Which were the most & least  visited days?
  • Which brands appealed most to the analyzed visitors?
  • Which day saw the highest highest dwell time?

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