Footfall & Path Analysis
POI Performance & Strategy Development
Understand footfall trends, events' impact, and analyze performance against competitors.
Location & Audience Insights
Gain location and consumer insights about the Chinese and Southeast Asian market.
Geo-Behavioral Consumer Insights
Gain a deeper understanding of your consumers' behaviors, interests, and brand affinity.
What Makes Us Different
1 in 6
US Smartphone Users
Monthly Active Users
We persistently collect verified data sets directly from partner apps through our SDK, a methodology that provides the highest data quality in the marketplace. All information is stored using non-identifiable Advertising ID, respecting users’ privacy.
Unprecedented Accuracy & Precision
Our intelligence platform analyzes a combination of GPS, Wi-Fi, Bluetooth, and beacon signals when collecting mobile user data, granting us the ability to identify user patterns in high density urban contexts and inside stores/POIs.
Deeper Insights via Dwell Time & Frequency
Our unique ability to analyze how often users visit POIs and how much time they spend at each location ensures that our data truly represents consumers’ offline behavior and purchase intent, providing higher value for advertisers.
Proprietary Intelligence Platform
Our intelligence platform leverages machine learning algorithms to adapt to users’ geo-behavior and build upon past observations to efficiently draw deeper insights.
StreetLight Data is a San Francisco-based technology firm that transforms the massive amount of geospatial data produced by mobile devices into useful transportation behavior information. Transportation experts, urban planners, and commercial property developers can access StreetLight Data’s Metrics in minutes via an easy-to-use web application, StreetLight InSight®.
Our Commitment to Privacy
We do not collect or analyze any Personally Identifiable Information
Our partner apps provide a clear and simple opt-out mechanism
We only process data from users who shared location with our partner apps
We only work with clients adhering to the highest industry standards
* Geo-behavior is the understanding of users’ offline behaviors and interests based on persistent analysis of time spent and visit frequency at each location.