PushSpring Incorporating Cuebiq Location Data into its Audience Console

PushSpring's Audience Console leverages billions of mobile app data signals and is now offering location data for insights and activation

SEATTLE (November 16, 2016)

PushSpring, the first and largest independent app-based mobile audience platform, today announced a partnership with location intelligence company Cuebiq that will enable marketers to leverage not only app graph but also mobile location data via PushSpring's self-serve Audience Console™.

PushSpring’s Audience Console provides advertisers and app publishers with mobile originated audience data for nearly 200 million unique device IDs in the US, Canada, and Australia. PushSpring leverages billions of mobile app data signals, offering over 250 pre-built personas, available for audience insights and creating custom segments for advertisers, leveraging multiple consumer dimensions. Cuebiq’s AudienceQ location-based behavioral audience segments provide marketers with anonymous enriched data, and are now available directly in the PushSpring Audience Console. 

"Accessing the combined power of Cuebiq and PushSpring datasets allows marketers to immediately create precise custom segments and quickly activate with their DSP of choice, all within PushSpring’s Audience Console," says Matt Wong, PushSpring's VP of Sales. "This is the first time location and app graph data can be easily accessed, at scale, to create the most relevant custom audiences for marketers." 
“We’re pleased to be partnering with PushSpring and extending our AudienceQ offering across their platform,” said Antonio Tomarchio, founder and CEO of Cuebiq. “Digital marketers are eager to incorporate location data into their campaigns to improve targeting capabilities. We look forward to helping marketers more effectively connect with their audiences.”

Cuebiq (http://www.cuebiq.com) is a next generation location intelligence company that allows businesses to glean actionable insights about real-world consumer behaviors and trends. Using its data intelligence platform, Cuebiq provides geo-behavioral insights and offline location analytics, geo-behavioral audiences for cross-platform ad targeting, and offline attribution analysis. Cuebiq, a member of the Network Advertising Initiative (NAI), is headquartered in New York with offices in Italy and China.

PushSpring is the leading independent mobile app audience data provider, offering data, tools, and intelligence products to advertisers and mobile app publishers. PushSpring processes billions of monthly mobile app and device-level signals to create a highly accurate and complete multi-dimensional classification of mobile app audiences, offering nearly 200 million targetable device IDs. PushSpring Personas and custom audience segments can be accessed via the PushSpring Audience Console and distributed through industry-leading DMPs, DSPs, and programmatic platforms including The Trade Desk, Google DBM, MediaMath, Centro, LiveRamp DataStore, and Oracle Data Cloud, as well as dozens of ad network platforms, to power mobile marketing objectives for brands and app owners.

PushSpring is a member of the IAB, MMA and the DAA Self-Regulatory Program.

 

Cuebiq Taps Location Data to Predict Presidential Winner on Election Day

Company will analyze turnout for Republicans vs Democrats at polling stations in 13 swing states on Election Day

NEW YORK (November 8, 2016)

Cuebiq, a next generation location intelligence company that helps businesses glean actionable insights about real-world consumer behaviors and trends, will be using location data to make predictions about the outcome of the U.S. presidential election on November 8, 2016. 

The company will analyze and record foot traffic of those who are coming out to vote on Election Day in 13 swing states, where the race is closest. Through its anonymized geo-behavioral data, Cuebiq can determine likely political party affiliation for the voters coming out to the polls. Under the assumption that the majority vote along their party lines, Cuebiq will predict who will be the next president of the United States by seeing if more Republicans or Democrats come out to support their party’s candidate. 

“We’re excited to embark on this project of analyzing footfall rates for Republicans vs Democrats on Election Day,” said Antonio Tomarchio, CEO of Cuebiq. “It will be interesting to see the application of location data technology to see if it might help to determine the outcome at a faster and more accurate rate.”    

Methodology

Cuebiq will analyze footfall at all polling stations in each swing state as well as census data on Election Day to determine likely turnout rates. Based on its audience segmentation, Cuebiq will breakdown voters by their likely party affiliation and predict election results for each swing state based on this data. The results will be uploaded to a dedicated page on the Cuebiq site and updated hourly.

The 13 swing states to be analyzed are below. Polling times (noted in Eastern Standard Time) are also indicated below. Cuebiq will be calling the winner in each state minutes after the polling stations in that state close. 

  • Colorado: 9am - 9pm
  • Florida: 7am - 7pm
  • Iowa: 8am - 10pm
  • Michigan: 7am - 8pm
  • Nevada: 10am - 10pm
  • New Hampshire: 6am - 8pm
  • North Carolina: 6:30am - 7:30pm
  • Ohio: 6:30am - 7:30pm
  • Pennsylvania: 7am - 8pm
  • Wisconsin: 8am - 9pm
  • Minnesota: 9am - 9pm
  • Arizona: 9am - 10pm
  • Georgia: 7am - 7pm

Cuebiq has partnerships with over 150 mobile apps and analyzes offline behavior and footfall through its proprietary data methodology, which includes mobile users’ proximity signals, frequency and dwell time. Its intelligence platform analyzes a combination of GPS, Wi-Fi, and beacon signals when collecting mobile user data, and only analyzes data from users who accepted to share location with Cuebiq’s partner apps. 

For this specific study, Cuebiq will be using its mobile user data that consists of over 40 million daily active users in addition to census data. As a member of the advertising industry privacy watch group The Network Advertising Initiative (NAI), Cuebiq ensures that all the data it collects, including that which it will use for this study, meets NAI’s specific privacy regulations and that users’ personally identifiable information is kept out of Cuebiq’s data collection pool.

About Cuebiq   
Cuebiq is a next generation location intelligence company that allows businesses to glean actionable insights about real-world consumer behaviors and trends. Using its data intelligence platform, Cuebiq provides geo-behavioral insights and offline location analytics, geo-behavioral audiences for cross-platform ad targeting, and offline attribution analysis. Cuebiq is a member of the Network Advertising Initiative (NAI), the leading self-regulatory industry association dedicated to responsible data collection and its use for digital advertising. Cuebiq is headquartered in New York with offices in Italy and China.

 

New Westfield World Trade Center Mall is a Draw for Both Tourists and Locals, Bringing Increased Visitors to Downtown NYC

Location data company Cuebiq examines consumers’ geo-behaviors, location patterns and visit trends at the new luxury mall and commuter hub

NEW YORK (October 20, 2016)

Cuebiq, a next generation location intelligence company that helps businesses glean actionable insights about real-world consumer behaviors and trends, has released its study examining consumers’ geo-behavior, location patterns and visit trends at the new Westfield World Trade Center mall, which finds that visits to the mall increased since its opening, and that visitors were more likely to visit the mall on Sundays.

Leveraging its proprietary intelligence platform and data collection methodology, Cuebiq analyzed anonymous geo-behavioral patterns for visitors of the newly opened Westfield mall in downtown Manhattan for a period of four weeks from its grand opening on August 16, 2016 to September 16, 2016. Visitors’ geo-behavioral patterns were determined by analyzing location visit data as well as a range of leading brands’ retail and consumer electronic locations.

The study found that visits from tourists, city locals and commuters to the new attraction steadily increased since its opening. Key takeaways and statistics include:

  • There was a 53 percent growth in total visits among tourists and 33 percent growth in total visits among locals and commuters in September compared to August

  • On the first Saturday of its opening, tourists spent an average of 113 minutes in the mall

  • Foot traffic among tourists was 47 percent higher than the daily average on the anniversary of September 11

  • For locals, Sundays were the most popular day to visit the mall while Thursdays were the least popular

  • The average distance locals traveled to Westfield Mall was 11.2 miles

The study also analyzed visitors’ brand affinity. Interestingly, none of the top brands that analyzed visitors like, such as Zumiez, Prada and Best Buy currently do not have locations within Westfield World Trade Center. This information presents an opportunity to drive even more consumer foot traffic to the shopping complex by including visitors’ favorite brand stores.

“This study gleans some powerful insights into the visit trends at the Westfield World Trade Center mall. For instance, seeing that Sundays were the most popular day for locals to visit the mall and that locals were traveling an average distance of 11.2 miles shows that they are commuting from outside of Manhattan. They view the location as more than just a commuter hub. It’s also a new and exciting shopping location,” said Antonio Tomarchio, founder and CEO for Cuebiq. “By also examining visitors’ brand affinity, we presented a few brands Westfield could include if they want to increase consumer foot traffic.”

 Westfield World Trade Center is a high end, luxury mall located near the National September 11 Memorial and Museum. The 365,000 square-foot structure is a brand new addition to the downtown area of New York City, that includes more than 100 global, local, fashion, lifestyle and technology brand stores - as well as premiere upscale restaurants.

About Cuebiq   
Cuebiq is a next generation location intelligence company that allows businesses to glean actionable insights about real-world consumer behaviors and trends. Using its data intelligence platform, Cuebiq provides geo-behavioral insights and offline location analytics, geo-behavioral audiences for cross-platform ad targeting, and offline attribution analysis. Cuebiq is a member of the Network Advertising Initiative (NAI), the leading self-regulatory industry association dedicated to responsible data collection and its use for digital advertising. Cuebiq is headquartered in New York with offices in Italy and China.

 

Cuebiq and GasBuddy Team Up to Boost Advertising and User Experience with Location-Based Data

GasBuddy taps Cuebiq’s audience enrichment and footfall attribution offerings  

New York, NY (Sept. 27, 2016)

Location intelligence company Cuebiq has partnered with GasBuddy, a technology company changing the way consumers find, purchase and save money on gasoline. The partnership provides GasBuddy the ability to offer enhanced targeting for advertisers and a more personalized user experience for consumers via Cuebiq’s AudienceQ and VisitQ offerings.

GasBuddy is an app that enables consumers to find and share low fuel prices in the area, as well as rate and review stations and convenience stores for things like service and amenities. With a loyal user base of 60 million users, GasBuddy gives brand partners a unique opportunity to reach audiences on their path to purchase through solutions that deliver brand messages at scale in a way that is engaging and enjoyable to customers across their mobile devices.

Through its partnership with Cuebiq, GasBuddy is gaining insights into its consumers’ offline behavior such as frequency of station visits, fueling patterns, how long they spend at a location and brand loyalty.  This information enables GasBuddy to deliver a more relevant user experience, and quantify the impact of GasBuddy advertising campaigns for its brand partners.

Cuebiq’s AudienceQ geo-behavioral audience segmentation and enrichment tool is providing GasBuddy with the anonymous enriched data the app is using to improve the user experience and advertising. Cuebiq’s footfall attribution tool VisitQ helps GasBuddy to analyze the impact of advertising campaigns on in-store visits and traffic patterns. As a result, GasBuddy’s advertising clients get a clear, data-backed view of how effectively they are driving consumers to stores and achieving other campaign objectives. Recently certified by the Network Advertising Initiative, Cuebiq is dedicated to providing mobile marketers rich location data while upholding a strict commitment to user privacy and digital advertising best practices.

“We’re excited to provide solutions that help GasBuddy better understand and serve its users and advertising clients,” said Antonio Tomarchio, founder and CEO of Cuebiq. “It is our goal to offer turnkey geo-location solutions that help publishers drive business and connect with their audiences more effectively.”
“Cuebiq is a perfect partner for GasBuddy as we move beyond just finding low cost fuel and expand our offerings to both consumers and brands,” said Walt Doyle, CEO of GasBuddy. “Their enhanced targeting and geo-location solutions will enable our brand partners to more closely connect with our loyal user base, and provide a more relevant retail experience to them by helping to better understand their purchasing behavior. In the initial integration we’ve already discovered some valuable findings for our advertisers. For instance, 43 percent of our users are spending more time in the gas station c-store than the average person.”

About Cuebiq   
Cuebiq is a next generation location intelligence company that allows businesses to glean actionable insights about real-world consumer behaviors and trends. Using its data intelligence platform, Cuebiq provides geo-behavioral insights and offline location analytics, geo-behavioral audiences for cross-platform ad targeting, and offline attribution analysis. Cuebiq is a member of the Network Advertising Initiative (NAI), the leading self-regulatory industry association dedicated to responsible data collection and its use for digital advertising. Cuebiq is headquartered in New York with offices in Italy and China.

About GasBuddy
GasBuddy is the technology company changing the way more than 60 million consumers find, purchase and save money on gasoline. Founded in 2000, the original GasBuddy website was a pioneer in crowdsourced information, leveraging technology, big data and a passionate community that now connects more than 60 millions users with real-time, accurate fuel pricing information as well as reliable reviews of gas station amenities and services.  The app and website have the most accurate and real-time fuel prices at over 140,000 unique stations in the United States, Canada and Australia and is the most comprehensive money-saving companion while on the road. GasBuddy is available on all mobile platforms.

 

StreetLight Data Partners with Cuebiq to Help Transportation, Retail and Logistics Companies Use Location-Based Data

StreetLight and Cuebiq integrate their location data sets, expanding the sample size to over 30M devices and enhancing the contextual richness of StreetLight InSight® analytics

San Francisco and New York– September 20, 2016

StreetLight Data, Inc., a mobility analytics company, has partnered with Cuebiq, a next generation location intelligence company, to help transportation, governments, and retail companies use location-based data to make strategic business decisions. The data partnership utilizes Cuebiq’s anonymous, archival geospatial data sets to enhance StreetLight’s Travel and Retail Metrics, augmenting these Metrics’ demographic insights while simultaneously increasing sample size to over 30M devices.

StreetLight Data will use Cuebiq’s high-precision location-based services data as a complement to the GPS trip data it obtains from other providers. These two complementary data sources can answer a huge array of questions about how people move. StreetLight Data will be able to offer clients one-stop access to trip-based and activity-based Metrics. Integration of the two sources will also enable groundbreaking new measurements of mobility patterns that are critical to realizing the emerging visions of smart cities.

“We are thrilled to partner with Cuebiq,” commented Laura Schewel, CEO and co-founder of StreetLight Data. “Their commitment to privacy protection matches our own, and their data is an ideal complement to our existing data providers’. By working with Cuebiq, we can enrich StreetLight’s granular travel pattern Metrics with the contextual insights that are critical for transportation planning, but also difficult and expensive to obtain today.”
”We’re excited to expand into the smart city universe by partnering with StreetLight Data,” said Antonio Tomarchio, Cuebiq CEO. “Our partnership gives companies in industries like transportation, urban planning, and commercial real estate the ability to harness strategic, real-world location data when making decisions like how to route trains and where to open new store locations. We look forward to working with StreetLight and their clients, driving forward the development of truly data-driven transportation systems for smart cities.”

About StreetLight Data, Inc.
StreetLight Data is San Francisco-based technology firm that transforms the massive amount of geospatial data produced by mobile devices into useful transportation behavior information. Transportation experts, urban planners, and commercial property developers can access StreetLight Data’s Metrics in minutes via an easy-to-use web application, StreetLight InSight®. To learn more, visit http://www.streetlightdata.com

About Cuebiq   
Cuebiq is a next generation location intelligence company that allows businesses to glean actionable insights about real-world consumer behaviors and trends. Using its data intelligence platform, Cuebiq provides geo-behavioral insights and offline location analytics, geo-behavioral audiences for cross-platform ad targeting, and offline attribution analysis. Cuebiq is a member of the Network Advertising Initiative (NAI), the leading self-regulatory industry association dedicated to responsible data collection and its use for digital advertising. Cuebiq is headquartered in New York with offices in Italy and China.

 

Cuebiq Appoints Lauren McGrath as Vice President of Revenue Development, Research

Industry expert takes a new role to expand Cuebiq into new verticals

New York - September 6, 2016

Location intelligence company Cuebiq has appointed Lauren McGrath as vice president of revenue development. In this newly created position, McGrath will lead the partnership initiatives within the retail, government, logistics and finance verticals.

“Adding Lauren to our team comes at an exciting time for our growing company,” said Antonio Tomarchio, founder and CEO of Cuebiq. “As we expand our location intelligence technology to the research and retail verticals, we’re excited to have an industry expert like Lauren take on the challenge of growing our customer base within those verticals.”

McGrath will oversee the strategy and business development efforts to expand Cuebiq’s technology through partnerships with leading retail companies, government agencies, financial organizations and research firms.  

Prior to joining Cuebiq, McGrath led the development of mobile channel partnerships for UberMedia, a cross-screen mobile advertising platform that leverages social signals and location history to help identify consumer decision-making and emotional intent. Before UberMedia, McGrath developed client opportunities and channel partnerships to spearhead the launch of Skyhook, another mobile location intelligence company.

“I’m thrilled to take on the role of developing Cuebiq’s research and retail customer base,” said McGrath. “It’s an honor to be working with a great team of industry experts that are making amazing strides in location intelligence technology.”

McGrath holds a bachelor’s degree from Colby College. She reports directly to Cuebiq’s CEO Antonio Tomarchio and is based out of Cuebiq’s New York office.

About Cuebiq
Cuebiq is a next generation location intelligence company that allows businesses to glean actionable insights about real-world consumer behaviors and trends. Using its data intelligence platform, Cuebiq provides geo-behavioral insights and offline location analytics, geo-behavioral audiences for cross-platform ad targeting, and offline attribution analysis. Cuebiq is a member of the Network Advertising Initiative (NAI), the leading self-regulatory industry association dedicated to responsible data collection and its use for digital advertising. Cuebiq is headquartered in New York with offices in Italy and China.

 

MobileFuse and Cuebiq Launch Industry First Solution to Attribute Increased Time Spent In-Store By Consumers Due to Mobile Ad Exposure

New Metric Goes Beyond Visitation to Measure the Quality of a Visit

New York – September 1, 2016  

MobileFuse, the leader in targeting moments in mobile, today announced a partnership with premier location intelligence company Cuebiq that will, for the first time, allow advertisers to measure Dwell Lift, the impact a campaign has on incentivizing consumers to spend time inside a physical location.

Building off of Cuebiq’s industry leading VisitQ solution, the new measurement tool will automatically compare a mobile campaign's audience against a control group, allowing marketers to not only see if they drove a consumer to a store, but exactly how much longer that person stayed in the store than if he/she had not been exposed to the ad. The new solution is exclusive to MobileFuse, and is the first offering in the market to take deterministic data on visitation and model it against a control group to measure Dwell Lift.

“Traditional solutions that measure footfall and in-store visitation are fundamentally flawed,” said Ken Harlan, founder and CEO of MobileFuse. “There is often no way to tell if someone is actually in a location  or just passing by, and without location reliability or persistent tracking, marketers shouldn’t feel comfortable coming to any strong conclusions about what they are seeing. Cuebiq’s VisitQ solution takes away the guesswork, and when you add in the ability to see the actual lift in campaigns, this becomes one of the most powerful mobile measurement solutions ever created.”

All of the data from Cuebiq is generated from a permission based SDK, which allows for significantly more accurate data than traditional probabilistic solutions. The data generated is capable of providing information on a person over an extended period of time, instead of from one-off ad calls, allowing marketers to understand how long a consumer is in a particular location. The Cuebiq SDK is installed in a base that is 15 times larger than anything else in market.

“Our new offering with MobileFuse adds an invaluable KPI to attribution measurement,” said Antonio Tomarchio, CEO of Cuebiq. “We know there is a desire in the industry to gain this type of real-world ROI on mobile campaigns, and we are excited to be rolling it out to MobileFuse clients, which include some of the biggest brands in the world.”

In preparation of the full rollout, the two companies ran test campaigns with a Fortune 50 retailer and a regional chain of a major automotive manufacturer to test Dwell Lift on in-store and dealership visits.

“Because the auto industry is so dependent on the amount of time people spend in our dealership, it’s incredibly important to be able to accurately measure in-store activity and tie this back to our advertising campaigns. MobileFuse suggested we include Cuebiq VisitQ attribution on a recent campaign for the Washington DC Area Honda Dealers.” said Eric Olson, Digital Director at Graham Oleson Automotive Marketing Agency. “With this new technology, we were able to go beyond measuring clicks by general geographic areas and are able to see how many people are actually being driven to specific dealerships; then attribute that back to the campaigns we have in market.”

 

About MobileFuse
MobileFuse is the leader in targeting “moments” in mobile and digital advertising. Through cutting-edge analytics, precision-targeting capabilities, and some of the most sophisticated proprietary technologies in the marketplace, MobileFuse ensures that each campaign provides the highest possible return for advertisers. MobileFuse is partnered with thousands of premium publishers across multiple verticals to develop and deliver ads that reach the most receptive, appropriate audience. The New York-based company is self-funded, profitable and 100-percent focused on exceeding client expectations. To learn more, please visit mobilefuse.com.

About Cuebiq  
Cuebiq is a next generation location intelligence company that allows businesses to glean actionable insights about real-world consumer behaviors and trends. Using its data intelligence platform, Cuebiq provides geo-behavioral insights and offline location analytics, geo-behavioral audiences for cross-platform ad targeting, and offline attribution analysis. Cuebiq is a member of the Network Advertising Initiative (NAI), the leading self-regulatory industry association dedicated to responsible data collection and its use for digital advertising. Cuebiq is headquartered in New York with offices in Italy and China.

 

Cuebiq and MediaMath Enter Data Partnership

MediaMath taps Cuebiq’s sophisticated location data for agency and brand clients

New York, August 24, 2016

Location intelligence company Cuebiq has entered into a data partnership with MediaMath, a leading independent programmatic company. The partnership, enabled by LiveRamp, the leader in data connectivity and onboarding, gives MediaMath agency and brand clients the ability to offer geo-behavioral targeting solutions via Cuebiq’s AudienceQ offering.

AudienceQ allows advertisers to target consumers based on their offline behavior and purchase intent. Cuebiq’s intelligence platform analyzes proximity signals such as geo-fences, Wi-Fi, and beacons to understand location patterns, visit frequency, and dwell time in order to profile audience segments which can be used for all types of cross-platform campaigns. Cuebiq’s data collection methodology provides a higher quality alternative to both bid stream data from ad exchanges, which lacks accuracy and provides a limited view of user behavior, and panel-based data, which has limited scale and bias issues.

“Cuebiq brings a new lens to how location data can be collected, refined, and activated to provide context, dwell time and location; rather than just location,” said Aruna Paramasivam, Head of Audience Partnerships at MediaMath. “Bridging the offline and online worlds of consumers is of the utmost importance to digital marketers these days and we are excited to be partnering with Cuebiq and bringing their advanced location data methodology to our clients.”

Through the partnership, MediaMath agency and brand clients have access to over 1,160 audience segments across key categories, including geo-behavioral, brand specific, demographic, as well as custom segments.

“We are pleased to be partnering with MediaMath and extending our AudienceQ offering across their platform,” said Antonio Tomarchio, founder and CEO of Cuebiq. “Digital marketers are eager to incorporate location data into their campaigns to improve targeting capabilities. We look forward to helping marketers more effectively connect with their audiences.”

About Cuebiq
Cuebiq is a next generation location intelligence company that allows businesses to glean actionable insights about real-world consumer behaviors and trends. Using its data intelligence platform, Cuebiq provides geo-behavioral insights and offline location analytics, geo-behavioral audiences for cross-platform ad targeting, and offline attribution analysis. Cuebiq is a member of the Network Advertising Initiative (NAI), the leading self-regulatory industry association dedicated to responsible data collection and its use for digital advertising. Cuebiq is headquartered in New York with offices in Italy and China.

About MediaMath
MediaMath develops digital marketing technology and offers deep industry expertise that enables marketers to connect with consumers individually and at scale, across the entirety of the world's digital media. MediaMath’s TerminalOne Marketing Operating System™ allows marketers to customise their own technology infrastructure and leverage their data and industry data in the planning, execution, optimisation and analysis of digital marketing programmes, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables them to drive transformative business results across the entire digital ecosystem.

 

Ubimo and Cuebiq Pioneer Fully-Integrated In-Store Traffic Conversion Reporting

New York and Tel Aviv, July 26, 2016

Ubimo, the leading platform for real world mobile marketing, announces today at the Mobile Marketing Association CEO & CMO Summit a partnership with Cuebiq, a leader in mobile attribution and location intelligence. Through this partnership with Cuebiq, Ubimo will offer customers the first fully integrated, real-time visit conversion optimization within a single platform.

Powered by Cuebiq's VisitQ data, Ubimo clients can now access faster, deeper, more tactical results from which to make practical campaign improvements while a campaign is in-flight.  As a result, Ubimo customers will be able to understand which creatives and placements drove success, which audiences visited specific locations, and how quickly an ad generated a conversion, all at a store visitation level.

"Mobile represents the greatest opportunity to accurately and efficiently drive consumer activity to retail outlets. Traditionally, insights are aggregated, leaving limited opportunity for in-flight improvement," says Gilad Amitai, COO of Ubimo. "Ubimo's real-time in-store conversion reporting provides marketers the ability to be more agile and impactful when marketing to the mobile consumer. Cuebiq are the leaders in location attribution measurement, hosting the largest user pool in the marketplace for footfall attribution. Their emphasis on measurement accuracy is in line with the Ubimo commitment to quality, and serves as a perfect complement to our multi-sourced data platform."

All Ubimo audience targets and placement reporting will now enable digital agencies and brands to optimize mobile audiences based on measured conversions, conversion rates and days to conversion, which calculates the number of days from impression to first conversion of that impression. The real-time in-store traffic conversion reporting is currently in beta and will be accessible to Ubimo platform clients in September.

"Look no further than the Pokemon Go craze to see that successful mobile marketing and accurate location data go hand in hand. Whether seeking a virtual critter or determining which ad campaigns are driving the most in-store clientele, spot-on location data is at the heart of mobile," said Antonio Tomarchio, CEO of Cuebiq. "We're excited to be partnering with Ubimo and providing their agency and brand clients access to our data for their in-store footfall attribution needs."

About Ubimo  
Ubimo is a leading mobile programmatic platform, designed for the ever changing context of consumers on the go. Ubimo's self-service offering leverages mobile-centric data such as places, weather and local events, together with first party data, to build a true understanding of real-time moments. With Ubimo, brands can now connect with their audiences' real-world experiences, delivering relevant messages where and when they're most effective.

About Cuebiq  
Cuebiq is a next generation location intelligence company that allows businesses to glean actionable insights about real-world consumer behaviors and trends. Using its data intelligence platform, Cuebiq provides geo-behavioral insights and offline location analytics, geo-behavioral audiences for cross-platform ad targeting, and offline attribution analysis. Cuebiq is a member of the Network Advertising Initiative (NAI), the leading self-regulatory industry association dedicated to responsible data collection and its use for digital advertising. Cuebiq is headquartered in New York with offices in Italy and China.

About VisitQ Feed   
VisitQ Feed provides a daily report on the impact of advertising campaigns on in-store visits for real-time campaign optimization.  By leveraging its proprietary intelligence platform, it analyzes the geo-behavior of users exposed to a campaign to understand the daily conversion rate for a desired list of points of interest.

 

Cuebiq Brings Real-Time Footfall Attribution to Marketers; Partners with Leading DSPs and Agencies

Multiple brand clients optimizing campaigns through Cuebiq’s VisitQ offering

New York, June 21, 2016

Location intelligence company Cuebiq has formed strategic partnerships with leading industry DSPs and agencies for use of its real-time footfall attribution offering VisitQ for campaigns the companies are running for their brand clients. Cuebiq’s new VisitQ partnerships include: Adelphic, Amobee, Centro, Crisp, DataXu, Digilant, Moasis, StrikeAd by Sizmek, The Trade Desk, Tremor Video, Ubimo, and Videology.

Centro is currently using VisitQ to analyze and optimize various campaigns for its brand clients. “We have been applying the analysis from VisitQ to our client campaigns and have seen impressive results,” said Julia Hewitt, Senior Media Strategist, Centro. “When gauging other attribution offerings, VisitQ’s user base stuck out as a main differentiator, as it’s much larger than we’ve seen from other players. We look forward to continuing to increase ROI on our client campaigns through VisitQ!”
“We see the value that Cuebiq is bringing to the market with VisitQ and are happy to be partnering with Cuebiq and offering these capabilities to our brand clients,” said David Shapiro, SVP, Corporate & Business Development, DataXu. “We are particularly excited with the real-time reporting as it allows clients to optimize their live campaigns as they are running, which is a capability not readily seen from attribution platforms.”

VisitQ is a real-time footfall attribution tool. With a user base of over 25 million, VisitQ’s dashboard accurately analyzes the impact of advertising campaigns on in-store visits and traffic patterns, providing advertisers a clear, data-backed view of how effectively they are driving consumers to stores and other points of interest. Marketers can use the tool to determine footfall uplift analysis, including correlation between visits and POI distance from key locations. VisitQ also provides day/time visit insights, dwell time analysis, analysis of campaign impressions (e.g. geographical, temporal, optimal impression frequency per user) and consumer segmentation and brand affinity analysis.

“We are honored to be aligned with these top industry players,” said Antonio Tomarchio, founder and CEO of Cuebiq. “The world of attribution is shifting and we aim to stay ahead of the curve by offering marketers the most innovative capabilities on the market through VisitQ. One example is our ability to assess campaign performance in real-time by providing daily reporting on how many users exposed to a campaign actually visited the desired POI. Marketers can change campaigns on-the-fly based on this feedback rather than waiting weeks post-campaign to analyze results.”

About Cuebiq
Cuebiq is a next generation location intelligence company that allows businesses to glean actionable insights about real-world consumer behaviors and trends. Using its data intelligence platform, Cuebiq provides geo-behavioral insights and offline location analytics, geo-behavioral audiences for cross-platform ad targeting, and offline attribution analysis. Cuebiq is a member of the Network Advertising Initiative (NAI), the leading self-regulatory industry association dedicated to responsible data collection and its use for digital advertising. Cuebiq is headquartered in New York with offices in Italy and China.

 

TapFwd Partners With Cuebiq to Bring Mobile-Specific Location Data to TapFwd's Mobile-First Data Management Platform

Partnership brings highly relevant, privacy-centric location data to mobile marketers

San Francisco, Jun 28, 2016

TapFwd, the premier mobile-first data management platform, today announced a partnership with Cuebiq, a next generation location intelligence company. Starting this week, TapFwd will incorporate Cuebiq's mobile-specific location data into its mobile-first audience profiles, further solidifying TapFwd's position as the dominant platform for accessing and analyzing mobile data.

TapFwd's mobile-first DMP encompasses over 70 billion data points from offline, online, and mobile sources. With the addition of Cuebiq's data, TapFwd customers, which include the likes of PopSugar and HotelTonight, will now have access to even richer audience segments, which they can use to analyze the differences between existing customer segments, as well as to create new mobile audiences that share attributes with their highest value customers.

"Our partnership with Cuebiq brings new depth to the person-level data marketers can access," said Alex Wasserman, Co-Founder and CEO of TapFwd. "Incorporating Cuebiq's data into TapFwd's mobile-first DMP not only improves the efficacy of person-based targeting, but furthers our mission of making data accessible to mobile marketers."

Cuebiq collects mobile-specific location data on one in eight mobile devices in the U.S. Its data collection methodology, which leverages proximity signals such as GPS, WiFi, and beacons and combines them with analysis of visit frequency and dwell time, is designed to create comprehensive yet anonymous mobile customer profiles. With an average of 120 daily data points per user analyzed, Cuebiq provides a true 360-degree view of consumers' offline behavior and purchase intent and is indispensable to mobile marketers looking to tailor their advertising to specific customer segments. 

Recently certified by the Network Advertising Initiative, Cuebiq is dedicated to providing mobile marketers rich location data while upholding a strict commitment to user privacy and digital advertising best practices.

"We're excited to partner with TapFwd, a company that shares our values when it comes to high quality data and user privacy," said Antonio Tomarchio, CEO of Cuebiq. "This partnership greatly expands the reach of our data and helps mobile marketers from iconic brands create targeted campaigns that use the highest quality location data available on the market today."

To learn more about TapFwd, please visit: http://tapfwd.com. To learn more about Cuebiq, please visit: http://cuebiq.com.

About TapFwd  
TapFwd makes data accessible to mobile marketers. As the premier mobile-first DMP, TapFwd combines offline, online, and mobile data, allowing mobile marketers to unify disparate datasets, analyze customer segments, and build targeted mobile audiences. Founded in 2014, TapFwd has gathered 70 billion data points on over 500 million mobile devices, helping brands big and small make data-driven decisions in mobile. For more information, visit http://tapfwd.com.

About Cuebiq   
Cuebiq is a next generation location intelligence company that allows businesses to glean actionable insights about real-world consumer behaviors and trends. Using its data intelligence platform, Cuebiq provides geo-behavioral insights and offline location analytics, geo-behavioral audiences for cross-platform ad targeting, and offline attribution analysis. Cuebiq is a member of the Network Advertising Initiative (NAI), the leading self-regulatory industry association dedicated to responsible data collection and its use for digital advertising. Cuebiq is headquartered in New York with offices in Italy and China.

 

Location Insights Company Cuebiq Joins NAI; Earns Privacy Seal of Approval

Cuebiq demonstrates stringent privacy compliance by joining the Network Advertising Initiative

New York, June 15, 2016

Location intelligence company Cuebiq announced today that it has been accepted to become a member of the Network Advertising Initiative (NAI), the leading self-regulatory industry association dedicated to responsible data collection and its use for digital advertising.

All NAI members must meet stringent privacy requirements to become members of the organization. In order to join, Cuebiq had to demonstrate that all the data it collects and manages meets specific privacy regulations and that the company keeps personally identifiable information out of its data collection pool.

“The utilization of location data and location marketing is a growing part of digital advertising,” said Leigh Freund, president and CEO of NAI “Companies like Cuebiq demonstrate that it is possible to participate in this burgeoning space and still keep consumer privacy as a top priority. We look forward to continuing to work together, especially during this exciting time of rapid innovation in digital advertising.”

The NAI’s role is to help promote consumer privacy and trust by creating and enforcing high standards for responsible data collection and practices. Cuebiq’s membership demonstrates its commitment to privacy and allows the company to work alongside the organization to advocate and push for responsible advertising standards and self-regulation.

“Being selected as a member of NAI puts us in fantastic company,” said Antonio Tomarchio, founder and CEO at Cuebiq. “As a pioneer in location intelligence and insights, we have the opportunity to set an example when it comes to responsible data collection and privacy. We share the NAI’s viewpoint on the critical importance of respecting consumers’ privacy and are honored to be a member of their organization.”

About Cuebiq
Cuebiq is a next generation location intelligence company that allows businesses to glean actionable insights about real-world consumer behaviors and trends. Using its data intelligence platform, Cuebiq provides geo-behavioral insights and offline location analytics, geo-behavioral audiences for cross-platform ad targeting, and offline attribution analysis. Cuebiq is headquartered in New York with offices in Italy and China.

 

Cuebiq Appoints Jim Shilale to Global Head of Supply

Industry veteran takes on new role to expand supply side business

New York, May 24, 2016

Location intelligence company Cuebiq has appointed Jim Shilale as Global Head of Supply. In this newly created position at the company, Shilale will lead all partnership initiatives with mobile app developers to scale Cuebiq’s audience, supporting the geo-behavioral targeting and analytics platforms.

“Bringing Jim on board to be our Global Head of Supply comes at an exciting time for our growing company,” said Antonio Tomarchio, founder and CEO of Cuebiq. “With numerous partnerships on the horizon, we’re thrilled to have an industry veteran like Jim in charge of managing and growing these initiatives and audience acquisition.”

Shilale will coordinate the strategy and all business development efforts to expand Cuebiq’s supply through partnerships with publishers all over the world, with a focus on mobile apps with precise location and a large, daily active user base in the United States.

Prior to his appointment to this role, Shilale led the business development and monetization efforts for AppTap, a leading app discovery platform. Previously, he was responsible for sales and business development for MocoSpace, one of the leading mobile social gaming communities.  He has also held senior positions with leading international SaaS based platforms including Velti and 2Ergo, helping accelerate their market share in the US market.

“As we look to grow Cuebiq’s supply-side client base, I’m thrilled to take on the responsibility of this role which is new to both me and the company,” said Shilale. “It’s an honor to work with the other experienced and invested professionals on this growing team here at Cuebiq.”  

Shilale has held advisory roles in the big-data space helping navigate audience acquisition and the ad tech landscape. He has deep experience working with large content publishers including Fox News and Sports, MTV Networks, AOL and BET as well as operators including Verizon, Sprint and AT&T.   

Shilale holds an MBA from Boston University.  He reports directly to Antonio Tomarchio and is based out of Cuebiq’s New York office.

About Cuebiq

Cuebiq is a next generation location intelligence company that allows businesses to glean actionable insights about real-world consumer behaviors and trends. Using its data intelligence platform, Cuebiq provides geo-behavioral insights and offline location analytics, geo-behavioral audiences for cross-platform ad targeting, and offline attribution analysis. Cuebiq is headquartered in New York with offices in Italy and China. 

 

Intalytics and Cuebiq Form Mobile Data Partnership

Powered by Cuebiq’s data, Intalytics provides retailers with a new, unique and powerful predictive analytics solution

New York, May 11, 2016

Intalytics, a predictive analytics firm, and Cuebiq, a location intelligence company, have formed an exclusive data partnership focused on the integration of proprietary, large mobile datasets into predictive analytics solutions that support retailers’ market planning and marketing decision making. The partnership provides retailers, including franchise operators and quick service restaurants, with actionable intelligence that enhances their ability to identify ideal locations for prospective new stores to be opened.

“Intalytics has been a true pioneer in harnessing the power that massive mobile data can offer to organizations seeking deeper insights on their customers and their competitors,” said Jonathan Wilson, Principal at Intalytics. “Through this partnership with Cuebiq, our clients benefit from the ability to leverage mobile data that is unparalleled in both its volume and its granularity. For those organizations that struggle to compile accurate customer data, a robust alternative has arrived.”

Especially for those companies that lack available and reliable customer and transaction-level data, Cuebiq’s data plays an instrumental role as an input into Intalytics’ predictive analytics solutions. Specific use cases for this data include: 

  •     Customer segmentation and distribution analysis
  •     Performance analysis at Points of Interest, such as shopping centers and retail nodes
  •     Competitive performance analysis
  •     Analysis of consumer behaviors
  •     Analysis of traffic activity
“The combination of our data with Intalytics’ industry-leading predictive analytics solutions gives retailers and restaurant operators incredible power,” said Antonio Tomarchio, founder and CEO of Cuebiq. “This segment of the retail market is large and continuing to expand with high growth potential. Through our partnership, we are excited about helping retailers to expand their locations in a strategic and data-driven manner.”

About Intalytics
Intalytics provides world-class predictive analytics tools, technologies, and consulting to restaurants, retailers, financial institutions, healthcare providers, service organizations, and private equity firms that are seeking location-centric insights. Founded in 2007 by four leading practitioners in the field of predictive analytics, Intalytics leverages cutting edge modeling techniques, third-party datasets, and web-based analytical tools to deliver innovative, accurate and actionable real estate and marketing solutions.

About Cuebiq
Cuebiq is a next generation location intelligence company that allows businesses to glean actionable insights about real-world consumer behaviors and trends. Using its data intelligence platform, Cuebiq provides geo-behavioral insights and offline location analytics, geo-behavioral audiences for cross-platform ad targeting, and offline attribution analysis. Cuebiq is headquartered in New York with offices in Italy and China.

 

Beintoo spins off US operations under new business intelligence company: Cuebiq; Antonio Tomarchio appointed to CEO, Cuebiq

Cuebiq Enters Business Intelligence Marketplace and Launches New Interactive Attribution Dashboard, VisitQ

New York, February 18, 2016

European mobile marketing company Beintoo has launched US-based Cuebiq, a next generation business intelligence (BI) company that helps businesses understand consumers’ offline behavior and purchase intent. Antonio Tomarchio, former CEO of Beintoo, has been appointed CEO of Cuebiq. Beintoo will remain a separate company operating in Europe under new leadership. 

“Cuebiq represents the future of business intelligence,” said Antonio Tomarchio. “Through our data, we allow companies of all sizes to gain unparalleled insights in real-time about real-world consumer behaviors and trends. Leveraging our global leadership position in geo-behavioral data, we are giving the market a new way to think about  business intelligence capabilities with the launch of Cuebiq.”

In conjunction with the launch, Cuebiq is also bringing to market VisitQ, a new footfall attribution dashboard that provides access to campaign report data in an interactive and dynamic way. Each client’s dashboard provides actionable insights, summaries and recommendations for campaign optimization including footfall, conversion analysis, impression heat maps and geo-behavioral audience insights.

“As users of Cuebiq’s VisitQ, we’re impressed by the breadth and depth of data and insights that we’re able to access,” said Katie Evans, SVP Operations & Sales Strategy at Tremor Video. “Their dashboard is unlike any other campaign report that we’ve seen in the marketplace. Its analysis of geo-behavioral data allows us to discover deeper insights and optimize campaigns.”

Cuebiq offers a suite of products that give businesses a holistic view of a consumer’s offline geo-behavior, including AudienceQ, which collects smart data from users to create audience segments. Cuebiq’s InsightQ provides analytics and insights into consumers’ offline behavior and purchase intent by gathering data on the location, frequency and time spent by mobile users at points of interest. 

Cuebiq products are designed for market research and financial services firms, as well as marketers. In the advertising sector, the company works with several industry partners like Tremor Video, that leverage Cuebiq data to offer geo-behavioral/enhanced targeting capabilities for campaigns running through their platforms. Cuebiq also partners with companies like Tapad, a cross-device marketing company, and LiveRamp, a data onboarding and connectivity services company, to make its data and analytics available across all devices. 

 

About Cuebiq

Cuebiq is a next generation business intelligence company that allows businesses to glean unparalleled real-time insights about real-world consumer behaviors and trends. Using its data intelligence platform, Cuebiq provides geo-behavioral insights and offline location analytics, geo-behavioral audiences for cross-platform ad targeting, and offline attribution analysis. Cuebiq is headquartered in New York with offices in the UK, Italy and China. 

 

Beintoo Partners With LiveRamp To Extend Geo-Behavioral Insights Across Devices

Beintoo and LiveRamp's partnership enables marketers to enhance customer experiences by using Beintoo's geo-behavioral data for cross-device targeting and ROI measurement.

New York, January 19, 2016

Beintoo, known for geo-behavioral insights and analytics based on time spent by mobile users at points of interest, has partnered with LiveRamp, the leading provider of data onboarding and connectivity services, to bring marketers greater access to Beintoo’s highly accurate and precise geo-behavioral data. Together, Beintoo and LiveRamp allow marketers to deliver better customer experiences by using geo-behavioral data in a privacy-safe way to improve targeting and ROI measurement.

This partnership allows Beintoo’s data to be available to all its clients and partners via LiveRamp’s extensive set of integrations with more than 250 marketing platforms. Ad agencies, DSPs, Trading Desks, and other media outlets looking to target consumers based on their offline interests and purchase intent can now utilize Beintoo’s geo-behavioral audience segments for cross-device advertising on a broader scale. Before this partnership, geo-behavioral data was confined to mobile ads only. Now advertisers can reach people who have shown real-world interest on any device.

“Thanks to LiveRamp’s expertise in connectivity, we are helping marketers increase their campaign ROI by providing access to a holistic view of users’ geo­-behavior,” said Antonio Tomarchio, CEO of Beintoo.”

In addition, the integration with LiveRamp enables the recognition and connection of anonymous consumers, will allow clients to augment their first-party data with anonymized Beintoo’s geo-behavioral data resulting in a more comprehensive view of customer activity and interests. Offline CRM and sales data can be connected with online campaign impressions and Beintoo data via anonymized, non-PII links that represent a unique consumer, enabling marketers to expand their understanding of consumer intent and behavior beyond their owned and operated channels. Beintoo is also leveraging Customer Link to provide offline attribution analysis to clients, a key benefit for measuring campaign ROI.

“LiveRamp is excited to partner with Beintoo to provide marketers with better access to data for understanding the customer journey,” said Travis May, President and GM of LiveRamp. “We strive to make it safe and easy for marketers to use data to consistently deliver personalized and meaningful brand experiences to their customers.”


About Beintoo
Beintoo’s intelligence platform provides advertisers and publishers an ecosystem to power a new generation of cross-screen advertising. By tracking and analyzing with unmatched precision and accuracy time spent by mobile users at points of interest, we deliver insights into consumers’ offline behavior and purchase intent.

Beintoo offers advertisers geo-behavioral audiences for programmatic ad targeting and offline attribution analysis. We offer publishers a platform for data enrichment as well as data monetization opportunities through our programmatic partnerships. 

About LiveRamp
LiveRamp connects more than 200 digital marketing platforms and data providers. We help marketers eliminate data silos and unlock greater value from the tools they use every day. By onboarding and unifying customer data across disparate systems, we provide the connectivity brands need to reach consumers across channels and measure the impact of marketing on sales. LiveRamp is an Acxiom company. For more information, visithttp://www.LiveRamp.com.

Sources: Beintoo; LiveRamp; A .T. Kearney “Omnichannel Shopping Preferences Study”.

 

Beintoo Licenses The Tapad Device Graph™ For Holistic Cross-Device Customer View

Beintoo's BeAudience and BeAttribution Platforms to Leverage Tapad's Cross-Device Data For Audience Extension and Offline Attribution

New York, October 6, 2015

Beintoo, a geo-behavioral data company, today announced a partnership with Tapad, the leading provider of unified, cross-device marketing solutions. Through the partnership, Beintoo will license Tapad's privacy-safe, cross-device data for audience extension and offline attribution within their BeAudience and BeAttribution platforms.

"Our team has excelled in building proprietary audiences based on consumer's offline interests and intent," said Antonio Tomarchio, CEO of Beintoo. "With Tapad's accurate, scalable cross-device data, we can now provide clients with a holistic view into user behavior. The result is an increased return on their advertising spend and a complete view into the effectiveness of their campaigns."


Within the BeAudience platform, Beintoo will now be able to extend their proprietary geo–behavioral data, based on people's offline interests & intent from mobile, to consumer's other related devices. Beintoo clients will benefit from a view of consumers across mobile phones, tablets, desktops and connected TVs, allowing for cross-device retargeting within partner platforms.

Within the BeAttribution platform, Beintoo will leverage Tapad's cross-device data to provide offline attribution analysis. With a cross-device view, Beintoo clients will benefit from measurement insights on the impact each digital touchpoint has on driving store visitation.


"By extending their view of consumers across devices, Beintoo is answering a crucial marketing need," added Are Traasdahl, Founder and CEO of Tapad. "We look forward to empowering their team to provide clients with the reach and insights needed for holistic, unified marketing strategies."


Tapad's Device Graph, which operates the longest-running cross-device algorithm in the market today, interprets trillions of data points every month to determine if different devices are related (i.e., owned by the same person). The solution uses a combined data approach, leveraging both probabilistic and deterministic data modeling. Nielsen recently confirmed Tapad's cross-device accuracy to be 91.2%. With 650% more scale than any other independently verified company, Tapad achieves both meaningful scale and accuracy in a privacy-safe setting.


About Beintoo

Beintoo is creating an ecosystem for advertisers and publishers to power a new generation of relevant multi screen advertising. Our first-to-market technology enables marketers to understand users based on actual geo-behavior. Beintoo offers advertisers geo-behavioral audiences for programmatic in-app ad targeting and publishers a platform for geo-behavioral user segmentation for personalized cross-channel marketing and opportunities to monetize geo-behavioral data through our programmatic partnerships.


About Tapad

Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. With 91.2% data accuracy confirmed by Nielsen, the company offers the largest in-market opportunity for marketers to address the ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. Backed by major venture firms, Tapad is based in New York and has offices in Atlanta, Chicago, Dallas,Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, San Francisco and Toronto. TechCrunch called the powerhouse Tapad team "a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade." www.tapad.com

Sources: Tapad Inc.; Beintoo.