July 4th 2016 Weekend: Travel, Shopping & Dining Trends


Cuebiq analyzed mobile users' geo-behavior across the U.S. during the weekend of July 4th, to identify anonymous location user patterns. 

By leveraging its proprietary intelligence platform Cuebiq compared the identified travel, shopping, and dining trends to the previous weekends, to gauge the impact of the holiday on travel and foot traffic patterns.

Among the study's key findings:

  • How many users traveled?  
  • How far, and where, did they go?  
  • Which areas saw the most users stay?
  • Which were the most visited Retail and QSR locations throughout the weekend? 

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