In-Flight Performance Analytics
The industry’s only real-time campaign optimization tool, based on impressions to “Walk-to-Rate”, a more meaningful KPI that quantifies ad effectiveness in driving in-store visits.
The Visit Optimization interactive dashboard provides daily campaign analytics, including:
Daily Visits to designated POIs
Cost per Visit
Unmatched Product Benefits
Smarter Location Data
Our innovative data collection methodology allows us to provide higher location accuracy and precision, a larger volume of user data points, and visit information beyond location thanks to our ability to collect users’ dwell time at points of interest.
As opposed to our competitors who require longer lead-times to measure attribution, we are first to market in offering clients a daily conversion analysis, allowing them to optimize campaign on-the-fly and help drive efficiencies.
Our interactive dashboard provides a full breadth of consumer and campaign insights and the ability to break down the performance analysis based on multiple campaign variables, helping clients optimize programs on-the-fly.