Visit Optimization

 

In-Flight Performance Analytics

The industry’s only real-time campaign optimization tool, based on impressions to “Walk-to-Rate”, a  more meaningful KPI that quantifies ad effectiveness in driving in-store visits.

 

The Visit Optimization interactive dashboard provides daily campaign analytics, including:

 

Daily Visits to designated POIs

Walk-to-Rate

Influenced Visits

 

Cost per Visit

Impressions delivered

Devices reached

 

Unmatched Product Benefits

 
 

Smarter Location Data

Our innovative data collection methodology allows us to provide higher location accuracy and precision, a larger volume of user data points, and visit information beyond location thanks to our ability to collect users’ dwell time at points of interest.

 

In-Flight Reporting

As opposed to our competitors who require longer lead-times to measure attribution, we are first to market in offering clients a daily conversion analysis, allowing them to optimize campaign on-the-fly and help drive efficiencies. 

 

Innovative Analytics

Our interactive dashboard provides a full breadth of consumer and campaign insights and the ability to break down the performance analysis based on multiple campaign variables, helping clients optimize programs on-the-fly.